Landbase e thehile boemo bo tiileng 'marakeng oa chokolete oa Chaena ka ho rekisa lijo tse se nang tsoekere e tlase le tse se nang tsoekere, tse se nang tsoekere e tlase le tse se nang tsoekere tse nang le inulin, haholo-holo li lebisitse tlhokomelo ho bareki ba amehileng ka bophelo bo botle.
China e na le tšepo ea ho holisa boteng ba eona Chaena ka 2021, hobane naha e tšepa hore ho hlahisoa ha lenaneo la ente ea Covid-19 ho ka sebetsana le vaerase.
Landbase, e thehiloeng ka 2018, e rekisa lihlahisoa tlas'a letšoao la Chocday.Mehala ea sehlahisoa sa Lebese le Lefifi le Lefifi e entsoe China, empa e entsoe Switzerland bakeng sa 'maraka oa China, e leng lekhetlo la pele Chaena.
Mothehi-mmoho le CEO oa Landbase Ethan Zhou o itse: "Re bone mokhoa oa morao-rao oa bareki ba Machaena ba phehellang lijo tse phetseng hantle, tse nang le tsoekere e tlase, kahoo re nkile qeto ea ho theha sehlahisoa se fihlelang tlhoko."
Landbase e phatlalalitse letoto la chokolete e lefifi ea Dark Premium ka Phupu 2019, e lateloe ke Lebese le Lefifi le monate ka Phato 2020.
Zhou O na le boiphihlelo ba ho rekisa lihlahisoa tse turang tse sa tsejoeng tsa Europe le Majapane China.Mohlala o mong ke oa Monty Bojangles oa United Kingdom.
Sehlahisoa sa pele sa Landbase, Dark Premium, ke letoto la chokolete bakeng sa bareki ba hlahisitseng tatso ea chokolete e lefifi mme ba batla ho fokotsa ho ja tsoekere ea bona.
Leha ho le joalo, Zhou o re bafuputsi ba hae ba fumane hore mahlomola ao bareki ba chokolete ba Machaena ba ikemiselitseng ho a mamella a na le moeli.O hlalositse: "Chokolete e lefifi e se nang tsoekere e bolela chokolete e lefifi ea 100%, e kanna ea ba ngata haholo le ho bareki ba ratang ho baba hanyane."O supile hore hajoale, bongata ba bareki ba Machaena ba rata hoo e ka bang 40%.% ea cocoa e bohloko, e leng e 'ngoe ea mabaka a ho kenyelletsa "lebese le letšo".
Ka lehlakoreng le leng, cocoa e lefifi ea boemo bo holimo ke 98%.Li na le litatso tse hlano: tatso ea mantlha e lefifi e se nang tsoekere (tatso ea mantlha);almonde;Quinoa;khetho ea letsoai la leoatle la caramel le tsoekere ea 7% (7% ea lihlahisoa tsa lihlahisoa);le raese e nang le tsoekere ea 0.5%.
Leha ho le joalo, hobane bareki ba bang ha ba rate chokolete e lefifi ho hang, Landbase e ile ea arabela kapele ho holisa potefolio ea sehlahisoa sa eona.
Zhou o itse bareki ba Machaena "hangata ba talima chokolete e lefifi e le khetho e nepahetseng ea lijo".Leha ho le joalo, re fumane hore bareki ba bangata ba tšaba ho baba ha chokolete e lefifi.Se sibolotsoeng sena se ile sa re khothatsa.”
Phello e bile tsoalo ea lebese le letšo.E fumaneha ka mefuta e mene - tatso ea mantlha;letsoai la leoatle le chestnut;Quinoa;'me bar ea Blueberry-Landbase's Dark Milk ha e na tsoekere.Likahare tsa cocoa ka bareng li feta 48% ea molumo oa motsoako.Zhou o hlalositse hore na hobaneng Landbase e sebelisa inulin ho fapana le tse ling tse monate.
O itse: “Botle ba inulin ha bo ntle joaloka ace-K (acesulfame potassium) le xylitol.”Zhou o itse: "E na le tatso e bobebe ho feta tsoekere, ntle le monate oa tsoekere.Ho rona, e Phethahetse, hobane e ka fokotsa bohale ho khotsofatsa 'maraka oa batho ba bangata, empa e ke ke ea khopisa bareki ba nang le bohale le monate o sa feleng. ”O boetse a eketsa inulin, e leng polysaccharide e ntšitsoeng litholoana le meroho.E entsoe ka tlhaho ho fapana le ea maiketsetso, ka hona e tsamaellana le setšoantšo se phetseng hantle sa Landbase sa mofuta oa eona.
Leha Covid-19 e sitisitse moruo oa China, thekiso ea "lebese le letšo" leo Landbase e ts'epileng ho le sebelisa joalo ka sehlahisoa sa mmaraka o moholo e ntse e hola, 'me limilione tse 6 (30g/bar) li rekisitsoe bohareng ba December.
Bareki ba ka fumana "lebese le letšo" lebenkeleng la marang-rang la Chocday, setsing sa mabenkele sa Tmall, kapa ba le reke mabenkeleng a bonolo metseng e meholo, lits'ebeletso tse tloaelehileng tsa phepelo ea korosari joalo ka Dingdong, esita le mabala a lipapali.
“Maeto a letsatsi le letsatsi ke ona a tlang pele ho etsa liqeto tsa mabenkele a mabenkele.Re hlile re batla ho etsa bonnete ba hore tsokolate ea rona e ka fetoha sejo sa letsatsi le letsatsi bophelong ba batho ba letsatsi le letsatsi.Sena se boetse se bonts'a tlhaloso ea lebitso, ”ho boletse Zhou.
Chokolete ea Landbase e rekisitsoe mabenkeleng a 80,000 Chaena, empa haholo-holo mabenkeleng a bonolo (joalo ka mabenkele a FamilyMart) le litoropong tse kholo.Kaha e ts'epa hore China e ka laola Covid-19 ka ho qala ente, Landbase e ikemiselitse ho potlakisa katoloso ea eona le ho e rekisa mabenkeleng a fetang 300,000 naheng ka bophara bofelong ba selemo sena.Zhou o boletse hore litoropo tse nyane e tla ba sepheo sa thekiso ena e ncha, athe k'hamphani e tla shebana le barekisi ba banyenyane ba ikemetseng ba lehae.
"Lintlha tsa rona tsa thekiso ea marang-rang li bontša hore ha ho na phapang e khōlō pakeng tsa bareki ba metseng e meholo le litoropong tse nyenyane," Zhou o boletse puisanong le Food, e bontšang tlhokahalo ea tsokolate e se nang tsoekere.“Leano la rona le leano la mofuta oa rona li lebisitsoe ho bacha naheng ka bophara, eseng bacha ba litoropong tse itseng.
Ka 2020, mekhahlelo e mengata e tla angoa ke Covid-19, mme chokolete le eona e joalo.Zhou o senoletse hore pele ho qalong ea Mots'eanong oa seoa sena, thekiso ea Landbase e ile ea hatelloa ka lebaka la thibelo ea mesebetsi ea kahare nakong ea matsatsi a phomolo a thekiso ea chokolete ea Letsatsi la Valentine.A re k'hamphani e lekile ho ikamahanya le boemo bona ka ho khothaletsa thekiso ea marang-rang.Ka mohlala, e khonne ho ntšetsa pele chokolete ea eona lenaneong la ho reka ka nako ea sebele le etelletsoeng ke blogger e tummeng Luo Yonghao, CEO oa k'hamphani ea smartphone Smartisan.
Landbase e boetse e rekile sebaka sa papatso mananeong a boithabiso a naha a kang "China Rap".E boetse e hirile rapper le motjeko ea tsebahalang oa basali Liu Yuxin hore e be lenģosa la lebitso (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6508d-4b8d-4bd &pos=2&cm =03054.1003.1.2768562&id=627740618586&scm=1007.16862.95220.23864_0_0&utparam=%7B%22x_hestia_source%22:%22223862%203862%2oite%20bject2%20bject2%20bject2%2,23864 ,%22item%_22,%22%_22x_hes %2223864%22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%2210204.9 %22x_object_id%22: 627740618586%7D).Zhou o re mehato ena e thusitse ho felisa tse ling tsa tahlehelo ea thekiso e bakiloeng ke seoa sena.
Ho tloha ka Phato 2019, bokhoni ba k'hamphani ba ho fumana matsete ana bo tsoa mekhahlelong e fapaneng ea matsete.Mohlala, ka Mmesa selemong se fetileng, Landbase e amohetse matsete a $ 4.5 milione ho tsoa ho bo-ramatsete ba 'maloa.
Chelete e kenang e eketsehileng.Mokhahlelo oa B oa matsete o phethetsoe mathoasong a Tšitoe.Zhou a ke ke a senola kakaretso ea chelete ena, empa a re letsete le lecha le tla sebelisoa haholo-holo bakeng sa lipatlisiso le nts'etsopele, mohaho oa lihlahisoa, mohaho oa sehlopha le nts'etsopele ea khoebo, haholo-holo kholo ea thekiso ea mabenkele a 'mele.
Landbase ke k'hamphani ea pele ea chokolete Chaena ho hlahisa lihlahisoa Switzerland.Zhou o re mohato ona o sebete ebile o bohlokoa kholong ea k'hamphani.
O hatelletse hore ha bareki ba Machaena ba hlompha boleng ba lijo tse itseng (tse kang chokolete), hangata ba na le maikutlo a matla a tlhaho, joalo ka ha veine e hlomphuoa ho tsoa tšimolohong ea eona.“Batho ba nahana ka Fora ha ba bua ka veine, athe chokolete ke Belgium kapa Switzerland.Ke taba ea ho tšepana, "Zhou a tsitlella.
CEO e hanne ho senola lebitso la moetsi oa Basel ea fanang ka chokolete, empa a re o thahasella mekhoa ea tlhahiso e ikemetseng le boiphihlelo bo pharaletseng ba ho fana ka lihlahisoa tsa chokolete ho lik'hamphani tse ling tse kholoanyane.
"Automation e bolela litšenyehelo tse tlase tsa basebetsi, tlhahiso e phahameng le liphetoho tse bonolo tsa bokhoni ho fihlela tlhokahalo e ntseng e eketseha," Zhou o lumela.
Ka 'marakeng oa Bophirimela, tsokolate e se nang tsoekere e se nang tsoekere ka sebele hase khopolo e ncha, empa bareki ba' marakeng ba bangata ba ntse ba haelloa ke cheseho bakeng sa lihlahisoa tse joalo.
Zhou o ile a etsa tlhahiso ea hore lebaka le leng e ka ’na ea e-ba hore tsokolate ke sejo se monate sa mokhoa oa Bophirimela, ’me bareki ba bangata ba Bophirimela ba hōletse chokoleteng ea setso e tsoekere.O ile a tiisa: “Ho batla ho se monyetla oa ho fetoha likamanong tsa maikutlo.”Empa Asia, lik'hamphani li na le sebaka se eketsehileng sa ho etsa liteko.
Sena se ka hohela litsebi 'marakeng oa niche oa China.Nestlé e hlahisitse KitKat ea pele e se nang tsoekere Japane ka Pulungoana 2019. Sehlahisoa sena se bitsoa tholoana ea cocoa, 'me se na le sirapo e ommeng ea phofo e tšoeu ea cocoa e ka nkelang tsoekere sebaka.
Ha ho hlake hore na Nestlé e tla tlisa lihlahisoa tsa eona Chaena, empa Zhou Enlai o itokiselitse ka botlalo bakeng sa tlhōlisano ea nakong e tlang-le hoja hona joale, k'hamphani ea hae e molemo haholo ho eena.
“Haufinyane re ka bona bahlolisani ba bang, mme mmaraka o ka ntlafala ka tlholisano.Re na le ts'epo ea hore re tla lula re le tlholisano ka melemo ea rona ho lisebelisoa tsa mabenkele le bokhoni ba R&D. ”