Ho senya: KitKat ea pele e sebelisang cocoa ho tsoa ho Nestlé Income Accelerator e qala Europe

KitKat, e leng e 'ngoe ea li-brand tsa li-confectionery tse tsebahalang haholo tsa Nestlé, e se e tla ba ...

Ho senya: KitKat ea pele e sebelisang cocoa ho tsoa ho Nestlé Income Accelerator e qala Europe

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KitKat, e mong oaNestléMefuta e tsebahalang haholo le e ncha ea li-confectionery, joale e se e tla tšoarella ka mor'a hore k'hamphani e phatlalatse hore seneke se tla etsoa ka chokolete ea 100% e tsoang ho lncome Accelerator Program (IAP)

E tumme ka poleloana ea eona ea papatso, 'E-ba le khefu - e-ba le KitKat', e nchaboikitlaetso ba moshoelella bo thusang ho koala sekheo sa lekeno la boipheliso la malapa a lihoai tsa cocoa le ho fokotsa kotsi ea ho hiroa ha bana ka har'a ketane ea eona ea phepelo, e tla khetholloa ka mokhoa o fapaneng oa lepetjo le reng: 'Breaks for Good'.

Ho thakholoa ha lenaneo la Europe ho etsahetse kaNestlé oa Hamburg fektheri moo boholo ba mekoallo ea litšoantšo e seng e hlahisoa.IAP e thehiloe kaPherekhong 2022 ho hlokomelisa ka ho tšoarella hacocoaboima ba linaoa tse lengoang ke malapa a lihoai a kenetseng lenaneo.

Ka nako e ts'oanang, e ikitlaelletsa ho ntšetsa pele mekhoa e metle ea temo le ho khothaletsatekano ea bong, ho matlafatsa basali e le baemeli ba phetoho e ntle.Lenaneo le hlohlelletsa malapa a lihoai tsa cocoa a ngolisang bana likolong, ho kenya tšebetsong mekhoa e metle ea temo, ho etsa mesebetsi ea temo ea meru le ho fapanyetsana meputso ea bona.

Litekanyetso tsa ho latela mohlala

Nestlé o boletse hore bongata ba cocoa bo tsoang lenaneong la ho potlakisa chelete bo latela e 'ngoe ea litekanyetso tse phahameng ka ho fetisisa tsa ho lateloa, ho netefatsa hore "boitsebahatso bo tsoakiloeng bo bolokiloe", bo nolofalletsang cocoa ho lateloa le ho bolokoa ka thoko.

Khampani e boetse e rera ho sebelisa botoro ea cocoa e arohaneng, motsoako o mong oa chokolete, bakeng sa KitKats eohle ea Europe ho tloha bohareng ba selemo sena, ka merero ea ho atolosa libakeng tse ling lilemong tse tlang.

"KitKat e 'nile ea amohela mekhoa e mecha, e shebaneng le "E-ba le khefu, E-ba le KitKat".Kajeno, boqapi bona bo phelisoa ka morero oa 'Breaks for Good' o behang lihoai tsa cocoa bohareng ba sehlahisoa sa rona ka lenaneo la rona la ho potlakisa chelete, "ho boletse Corinne Gabler, Hlooho ea Confectionery le lce Cream ho Nestlé."Ha re na ho nahana ka lebitso le betere ho feta la KitKat ho emela boiteko ba rona ba ho theha tšusumetso e ntle metseng ea cocoa."

Lenaneo la ho potlakisa lekeno la Nestlé ho fihlela hajoale le tšehelitse malapa a fetang 10,000 Côte d'lvoire 'me le ntse le hola ho ea Ghana hamorao selemong sena ho kenyelletsa malapa a 30,000 kaofela.Ka 2030, lenaneo le ikemiselitse ho fihlela malapa a hakanyetsoang ho 160,000 a lihoai tsa cocoa letotong la phepelo la cocoa la lefatše la Neslé ho theha tšusumetso e kholo.

Chelete ea lihoai

Morero ona o thehiloe khahlano le matšoenyeho a ntseng a eketseha a hore lihoai tsa linaha tse peli tsa Afrika Bophirima, tseo lipakeng tsa tsona li nkang karolo e fetang 70% ea linaoa tsa cocoa tsa lefats'e, li boneng chelete, ho latela lipatlisiso tsa Oxfam, e fokotsehile ka 16% lilemong tse tharo tse fetileng. ka lebaka la ho feto-fetoha ha 'maraka oa lefats'e, sena se etsahala leha litefello tse teng li ntse li lefuoa lihoai ho tsoa mererong ea setifikeiti e tsamaisoang ke Fairtrade le Rainforest Alliance - le tefo ea Living Income Differential (LID) ea $400 per metric tone (MT) thekisong eohle ea cocoa ho tsoa Cote d'lvoire. le Ghana.

Darrell High, Global Cocoa Manager, Nestlé, o re k'hamphani e lekanya hore lelapa le tloaelehileng le holang cocoa Afrika Bophirima le hloka chelete e ka bang $6,300 ka selemo hore le phele. lekhalo la ba ka bang likete tse tharo le halofo bakeng sa moputso oa boipheliso.”

O itse IAP e thehile holim'a Leano la Cocoa la Nestlé, leano la k'hamphani la ts'ebetso ea ka tlung, le 'nileng la sebetsa ka lilemo tse 15 ho theha ketane ea phepelo e ka latelloang ka botlalo.O hlaloselitse ConfectioneryNews hore e na le litšiea tse tharo tsa ts'ebetso."Sa pele, temo e ntlafetseng - le ho ntlafatsa mekhoa ea temo ho ntlafatsa chai le ho ntlafatsa chelete.E boetse e ntlafatsa lintlha tsa tikoloho ea polasi.

"Ttšiea ea Bobeli e mabapi le ho ntlafatsa bophelo ba basali le bana, 'me tlas'a tšiea ea boraro, e mabapi le ho fetola phepelo ea cocoa ho tloha ho e rekiloeng ho ea ho e hahiloeng holim'a likamano tsa nako e telele. ho sehoai, ho theha likamano tsa nako e telele le phepelo e pepeneneng ea cocoa - ka hona ke phetoho ea phepelo ea cocoa ea rona."

Haeba mehato eohle e phethiloe,cocoamalapa a lihoai a tla fumana €100 e eketsehileng.Malapa a lihoai tsa cocoa a fumana ho fihla ho £500 ka selemo bakeng sa lilemo tse peli tsa pele ebe €250 ka selemo.Litlaleho tse tsoang ho barekisi ba Nestlé li bonts'a hore ho tloha ka Pherekhong 2022, malapa a lihoai tsa cocoa a nkileng karolo lenaneong a fumane litšepiso tse hakanyetsoang ho li-euro tse limilione tse 2.

Nestlé e re e sebelisane 'moho le balekane ba fapaneng le barekisi ho fetola tlhahiso ea eona ea cocoa lefatšeng ka bophara le ho fumana ts'ebetso e felletseng le karohano ea cocoa e fumanetsoeng lenaneo la eona la ho potlakisa chelete.Sena se tla lumella k'hamphani ho latela leeto lohle la linaoa tsa cocoa ho tloha tšimolohong ho ea fekthering ha e ntse e li boloka li arohane le mehloli e meng ea cocoa.

Mosebetsi oa bana
Khamphani e reka lithane tse ka bang 350,000 tsa cocoa ka selemo, tseo ho tsona tse fetang 80% li tsoang Leanong la Nestlé Cocoa ka 2023.Linaoa tse tsoang ho Nestlé e potlakisang chelete li fihla Hamburg ka sets'oants'o sa tsona, li lateloa ka barcode e le hore mekhatlo e kang Rainforest Alliance e ka netefatsa hore e tsoa lenaneong feela.

Alexander von Maillot, CEO oa Nestlé Germany, o itse: “Ho potlakisa chelete ke ho fana ka tšehetso le khothatso ea ho ba thusa [lihoai tsa cocoa] ho etsa liphetoho tsa bohlokoa haholo tsamaisong ea malapa le polasi.”

O itse e 'ngoe ea likarolo tsa bohlokoa tsa IAP ke ho felisa ts'ebeliso ea bana ka har'a ketane ea phepelo ea k'hamphani: "Ka 'nete ho ea pelong hore ka lenaneo lena re nka haholo likotsi tsa ho sebelisoa ha bana hobane ha re etse joalo. ke batla ngoana leha e le ofe ea sebetsang… Ke lenaneo la sebele ho feta leo re neng re e-na le lona nakong e fetileng, le hlileng le nolofalletsang malapa ho fumana chelete e molemo e le hore bana ba khone ho ea sekolong.”

von Maillot o itse IAP e fana ka litšusumetso tsa lichelete ho lihoai ho ntlafatsa mekhoa ea temo polasing, ho faola limela hantle, mohlala, kapa ho lema lifate tse ling tsa litholoana, le ho ntlafatsa mangolo a tikoloho.Ho na le ts'ehetso ea lichelete ho isa bana sekolong, ho e-na le hore ba sebetse polasing, le lintho tse khothalletsang mehloli e meng ea chelete.

"Kahoo ho nka lelapa le tloaelehileng la temo ... ba batlela bana ba bona se molemohali, empa rea ​​tseba hore ba ntse ba sokola ho tobana le mathata a kang phetoho ea maemo a leholimo, lefu la cocoa pod le moruo oa lefats'e."

High o boletse hore k'hamphani e batla hore bana bohle ba pakeng tsa tse tšeletseng le 16 ba ngolisoe le ho kena sekolo.

"Kahoo, seo re se etsang ke lintho tse kang ho fana ka lisebelisoa tsa sekolo bakeng sa bana, mangolo a tsoalo 'me re ntse re aha likolo - re ahile likolo tse 68 lilemong tse 15 tse fetileng Cote d'lvoire."

“Ntho e 'ngoe ea bohlokoa ea lAP ke bohlokoa ba basali.Seo re se etsang ke ho thusa basali pele ka ho theha mekhatlo ea lipolokelo le likalimo tsa metse (VSLAs), ebe re kenya koetliso ea tekano ho seo bakeng sa malapa.Re boetse re sebelisa chelete ea mohala ho thusa moruo oa sejoale-joale le ho se itšetlehe haholo ka litefo tsa chelete.

"Hobane litefo tsa chelete li fumaneha habonolo, ho boetse ho bolela hore rea tseba hore re ka etsa bonnete ba hore chelete eo re e lefang bafani ba rona e tloha ho bona ho ea ho malapa a nepahetseng a lihoai tsa cocoa, 'me re ne re hlile re batla ho etsa bonnete ba hore chelete eo re e lefang. hore basali e ne e hlile e le senotlolo sa sena.Kahoo, re etsa bonnete ba hore halofo ea khothatso e lefuoa ho basali le halofo ea sehoai. ”

Phahameng o boletse hore hammoho le setifikeiti sa Rainforest Alliance, lenaneo le boetse le hlahlojoa ke KIT Royal Tropical Institute e ikemetseng.

Rainforest Alliance

Thierry Touchais, Mookameli oa Strategic Accounts Accounts oa mokhatlo oa Rainforest Alliance, o itse: “Hoa khothatsa ho fumana k’hamphani ea sekala sena e sebelisa mohlala oa 'mixed identity reserved' moo cocoa e ka saloang morao ho tloha ho lihoai tse tiisitsoeng tsa Rainforest Alliance tse sebetsang ho potlakisa chelete ea Nestlé.Mokhoa ona o bonts'a monyetla oa phetoho e ntle indastering. ”

O tlhalositse fa seabe sa Selekane sa Rainforest se mebedi."Ke ea khoebo le ea lisebelisoa, 'me ha ho etsoa lenaneo re na le boemo bo ikhethang ba ho tšehetsa Nestlé morerong ona, o amanang le mehato ea rona le ho etsa bonnete ba hore re na le bo-mphato ba rona ba ho phethahatsa mosebetsi o lokelang ho etsoa."

von Maillot o boetse a hlalosa lebaka leo ka lona feme e Hamburg e ileng ea khethoa e le sebaka sa ho tsebisa mecha ea litaba ea IAP."Ke hobane e bile ts'ebetso ea bohlokoa bakeng sa Nestlé lilemong tse 50 tse fetileng, e hlahisa li-bar tsa KitKat tse fetang limilione tse 4 ka letsatsi le ho li romela linaheng tse 26."

Li-KitKats li ntse li hlahisoa fekthering ea York UK, moo sebaka sa chokolete se ileng sa qaptjoa ka 1935 le fektheri e Sofia.

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Linaoa tsa IAP li arotsoe 'me tsa bolokoa ntlong ea polokelo ea Cargill e Hamburg.

Cargill ke e mong oa balekane ba ka sehloohong ba ikemiselitseng ho tšehetsa lipakane tsa nako e telele tsa Nestlé le tsoelo-pele ea eona ea ho fana ka IAP bakeng sa mefuta ea eona ea chokolete.E boloka cocoa ntlong ea eona ea polokelo boema-kepeng ba Hamburg.

Cargill

Michiel van der Bom, Motsamaisi oa Linepe tsa Lihlahisoa tsa Cocoa & Chocolate Europe Bophirimela Afrika, Cargill, o itse: "Joaloka molekane leetong la ts'ebetso la Nestle, re kenya tšebetsong litharollo tsa ho fumana lisebelisoa tse tšoarellang bakeng sa Nestlé ka mekhoa e thusang ho khutlisetsa tikoloho, ho ts'ehetsa malapa le. eketsa chelete e kenang.Ka tshebedisano-mmoho ya rona, re aha ketane ya phepelo e matla le ho feta mmoho.

O boletse hore hammoho le ho batla cocoa molemong oa Nestlé, Cargill o boetse o ikarabella ho kenya ts'ebetsong likhothaletso tse fapaneng tse tšoarellang ho lAP, 'me, hammoho le Rainforest Alliance le sehlopha sa Nestle sa ts'ebetso, ba lula ba beha leihlo ketane ea cocoa bakeng sa ponaletso e felletseng.

"Ke ntho ea bohlokoa hore re be le likamano tse matla tsa ho sebetsa le ho ithuta le Nestlé e le hore re tle re ithute ho kenya mananeo hamolemo," o boletse joalo.

O boetse a tiisa hore ka ho amoheloa ha mekhoa e metle ea temo e kang ho faola limela, Cargill e boetse e hlokomela keketseho ea tlhahiso ho tsoa ho lihoai tse ling tsa cocoa.

KitKat 'Breaks for Good' e tla fumaneha lishelefong tsa mabenkele ho tloha khoeling ena linaheng tse 27 tsa Europe le ho tloha ka Mots'eanong 2024 UK.Ho feta moo, KitKat ea khatiso e lekanyelitsoeng, e nang le 70% ea chokolete e lefifi e entsoeng ka cocoa e tsoang ho potlakisa chelete, e qaliloe 'marakeng oa UK e le sefofane.


Nako ea poso: Jan-24-2024